Pricing methods are strategies used by companies to determine the price of their products or services. This research area focuses on analyzing different pricing methods and their effectiveness in maximizing profits, attracting customers, and achieving business goals. Some common pricing methods include cost-plus pricing, value-based pricing, dynamic pricing, skimming pricing, penetration pricing, and competitive pricing. Researchers in this area study the impact of these pricing methods on consumer behavior, market competition, and overall business performance. They may also explore the factors that influence pricing decisions, such as market demand, production costs, competitor pricing, and consumer preferences. Ultimately, the goal of this research area is to help companies make informed pricing decisions that drive profitability and sustain competitive advantage.